Eventive now has built-in support for associating URL tracking parameters with orders. Any UTM-style tracking parameters included in URLs and associate them with customer orders will be recorded automatically. This allows you to track specific affiliate or referral sources, from initial visit all the way to purchase.
Tracking persists across both your Eventive native site and virtual catalog and lasts for up to 30 days.
Example: If someone visits yourfestival.eventive.org?utm_source=my_email_newsletter and buys a virtual unlock on your watch site watch.eventive.org/yourfestival 30 days later using the same browser, the purchase will still be tagged with a source of "my_email_newsletter".
Common use cases for tracking parameters
Tracking specific email campaigns to understand which are most successful at driving purchases.
Using unique affiliate links to allocate ticket revenue based on which affiliate drove traffic.
Monitoring effectiveness of social media sharing and determining which platforms send the most orders.
Tracking data is visible on the individual order page as well as in the All Orders (.csv) report (extra columns are added at the end of the report).
We recommend users still use Google Analytics/other tracking platforms if they are looking for aggregated reports or statistics. This feature is intended presently for specific order attribution (e.g. affiliate commissions).
Available UTM Parameters and what details they track
utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: Google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
utm_term: Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
Additionally, Google has a resource to learn more about adding tracking parameters to URLs.