If you’ve been wondering how to generate higher year-round revenue and deeper audience engagement, a good answer is memberships and early pass sales. And there's no better time to get sales started than right now!
Here’s a great example of a clear and well constructed membership program from Denver Film.
Here’s a great example of pass tiers and benefits from Indie Memphis.
If you're unsure what benefits you'll be offering, or what changes you'll be making, don't worry. Here are a few tips:
Choose the right product. Should you offer a membership? or a pass? or both passes and memberships for different experiences? If you need some help choosing which of these products best fits the experience you are looking to create, please reach out to Eventive Support using the blue chat icon in your Eventive dashboard - we're happy to consult!
Keep benefits to a minimum. Three is ideal. Five should be the limit. We know it's tempting to offer more. Truth is, fewer benefits offer members and passholders the opportunity to utilize more of them. It also reduces strain on your internal resources.
Similarly, limit the different membership or pass types to three to five choices. Again, three is the sweet spot for most organizations.
For each membership or pass type, try to identify who the key target audience is. Is it for the loyal patron that attends events a few times a year, or the hardcore supporter? When you know exactly the type of patron that will enthusiastically utilize the pass, you're on the right track to design the right package. Membership and Pass Analytics will help you recognizes sales and usage patterns to fine tune your benefits to maximize both the benefit to your customers and your retained earnings.
Consider how membership and pass benefits align with your organization's goals and mission. If they don't address at least one core goal, it may be time to revamp or eliminate altogether.
As always, you can find more information on this topic and many others in the Eventive Help Center in the Membership and Pass Collections.