Unique Attendees

Use Attendee Analytics to find the total number of individual ticket holders and passholders participating in your event.

Theo Patt avatar
Written by Theo Patt
Updated over a week ago

There are a number of global statistics aggregated across your event bucket in the Attendee Analytics section of your Analytics dashboard. These statistics are useful for tracking year-over-year growth, reach, and more!

Attendee Analytics statistics include:

  • Unique attendees

  • Unique scanned attendees

  • Tickets issued

  • Tickets scanned

An event bucket's number of unique attendees is defined as the sum of:

  • The highest actual number of tickets issued for any single event per pass

  • The highest actual number of tickets issued for any single event per account

  • Every ticket purchased via the Box Office or Rush Line not connected to a customer account

If a passholder uses their pass to reserve 1 ticket to 10 different events, they will be counted as 1 unique attendee across the event bucket.

If a passholder redeems multiple tickets to a single event, they will be counted as the maximum number of tickets they ever reserve to a single event. For example, if a passholder reserves 1 ticket to one event, 2 tickets to three events, and 3 tickets to two events, they will be counted as 3 unique attendees, because the highest number of tickets they reserved for a single event was 3.

NOTE: Simply issuing a pass to a customer does not mean you're adding a unique attendee. To be considered a unique attendee, a pass must be used to order at least one ticket. To be considered a unique scanned attendee, a ticket issued to the pass must be scanned at the door or unlocked on the virtual watch page.

Similarly, if a customer buys a pair of tickets for 5 different movies -- as in, Sarah buys tickets for herself and a friend to see 5 films -- the paying customer will be counted as 2 unique attendees.

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