If you want to know exactly how much money your virtual screenings generated, the Distributor Splits Report is the right report for you!
What is a Distributor Splits Report?
A Distributor Splits Report allows you to examine detailed sales numbers per event, including standalone tickets and passes. It shows you the quantity of standalone tickets and passholder tickets, and details the exact amount paid between both standalone tickets and passholder tickets.
Generate a Distributor Splits Report
1. Click "Global Reports" under the Global section of your dashboard navigation menu.
2. Click "Generate Report" next to Distributor splits (with passes).
3. Select your Event bucket in the dropdown menu, then click Generate Report. Your report will download as a .CSV spreadsheet!
Understanding the Distributor Splits Report
EVENT is the name of the event
START TIME is the date & time the event began or became available
TOTAL is the total number of tickets reserved for that event
COMPS is the total number of complimentary standalone tickets issued for that screening
PAID is the total number of paid standalone tickets issued
PAID $ is the net dollar amount paid toward that screening for standalone tickets
PAID $ = (Gross sales) - (Fees + Deferred fees)
PAID PASS is the number of tickets reserved by passholders who used a pass that they paid for
PAID PASS $ FRACTIONAL is the combined dollar value amount of paid pass reservations. This number is generated by looking at individual paid passholder use and allocating revenue based on reserved tickets. Here is how this number is calculated:
The system takes a look at a single passholder and calculates the total number of reserved tickets by that passholder across all events in the Event Bucket (X) and divides the amount paid for their pass (Y) by that number. Let's use Z as the variable for this number.
Y / X = Z
Prince buys a $100 pass (Y) and reserves 20 tickets (X) across the entire Event Bucket. Each of his tickets would be valued at $5 (Z).
100 / 20 = 5
The system then takes "Z" for every passholder that attended that event and adds them together to calculate the total PAID PASS $ FRACTIONAL for each event. This number reflects the total combined dollar value of each paid passholder's reservation.
Let's take a look at an example:
Here, we can see that Moonlight had the most ticket reservations with 61 total. This number equals the amount of paid standalone tickets (PAID) PLUS the number of people who bought passes and then reserved a ticket to the screening using that paid pass (PAID PASS) PLUS the number of standalone complimentary tickets reserved (COMPS), PLUS the number of tickets reserved with free passes (not displayed.)
If you need to know the specific number of free pass tickets issued, you can subtract the displayed columns from the total.
Moonlight brought in standalone ticket sales that netted $95.90 (PAID $). It's a NET total in order to show you the amount of money you would receive minus estimated transaction + unlock fees.
Audience members who bought a pass and then used that pass to reserve a ticket contributed a total dollar amount valued at $112.71 (PAID PASS $ FRACTIONAL).
So, the data for Moonlight is as follows:
- Total tickets reserved: 61
- Total complimentary standalone tickets: 13
- Total Paid standalone tickets: 21
- Net revenue from standalone ticket purchases: $95.90
- Total # of tickets reserved from audience using paid passes: 8
- Total valued ticket revenue reserved from audience using paid passes: $112.71
- Total revenue valued at $208.61