Eventive offers deep, constantly-evolving analytics about your audience. All analytics reports can be sorted by key data points to provide you with clear and functional reporting.

View real-time attendance analytics based on EVENT, VENUE, TAG, or DATE. Analytics show Scanned versus Total standalone tickets, passes, and Rush Line tickets.

Attendance by event (scanned / total)

Click the Download (.CSV) button to export a spreadsheet of your Event Bucket Attendance by Event. This spreadsheet will show you the total number of passes, standalone tickets, and rush-line tickets issued versus the amount scanned broken down by individual event.

Event Analytics serves primarily as a marketing and operations planning dashboard with color-coded, sortable displays of orders that has two views - view sales by tickets “Sold/paid/pass/comp” and view ticket sales by “Ticket Bucket”.

In the “Sold/paid/pass/comp” view, you'll find a full breakdown of each individual event contained within the Event Bucket, providing the VENUE, DATE, CAPACITY, SOLD, PAID, PASS, COMP, and PERCENT SOLD of each.

In the “Ticket Bucket” view, you’ll see the ticket buckets for each event listed at the top of each column. Each column contains the number of tickets sold and the total seating allocation for that ticket bucket displayed as follows:

The Ticket Bucket view is useful for evaluating sales performance for each ticket bucket across your event bucket so that your marketing and box office team can either selectively promote sales targeting a particular event and ticket bucket, or strategically adjust ticket allocations to maximize sales.
​
​Download Event Analytics

Use the Download .CSV and Download PDF buttons to export a spreadsheet or PDF of the full report on tickets versus capacity at each event within the Event Bucket.

Standalone Ticket Analytics pertain to standalone tickets only and do not reflect analytics on tickets reserved using a pass. This provides a detailed breakdown of all standalone ticket sales by sale type: WEB, BOX OFFICE, and RUSH LINE. There are tables of data broken down by EVENT, VENUE, and TAG.

Use the Download .CSV button to export a spreadsheet of standalone ticket sales by event.

Use Pass Sales Analytics to look at sales data related to pass bucket sales. Click the Download (.CSV) button below each breakdown to export the report as a spreadsheet.

Displays the total revenue each pass bucket has generated, as well as breakdowns of the amount of revenue coming from WEB purchases and BOX OFFICE purchases.

Displays the number of passes per pass bucket purchased at cost versus issued for free.

Displays the total and the average number of tickets ordered per pass bucket.

The Reveal Charts buttons generate line graphs outlining passes issued by day (paid & free) and pass sales by day (paid only).

Pass Ticket Analytics displays tickets ordered by passes (does not include standalone tickets), broken down by Pass Bucket and by Order Type (Web vs. At the Door). Use this to gather data about ticket reservations made by passholders.

Pass Ticket Analytics displays tickets ordered using passes (figure doesn’t include standalone tickets) - this figure is broken out into the total number of pass tickets ordered and the number of pass tickets scanned.

NOTE: The difference between these numbers, which Eventive refers to as attrition, is the number of booked tickets that remain unused. It is good to track this number over time and on a per event basis to gauge the success of an event or activation. It is common for free events to have a higher attrition rate than paid events.

Tickets ordered are further broken down by event, showing how many tickets for each event were ordered using each type of pass, a total number of tickets ordered and the total number of tickets scanned. This data can be downloaded as a .csv

For each event, you can see the pass ticket orders broken out by sales channels - the sales channels are web sales and box office (at-the-door sales). This data will show you whether your audience prefers to secure their tickets in advance or if they are spontaneous and buy tickets at the cinema. You might notice that their planning behaviour changes based on the nature of the event(s) that you are hosting. This report also included total ordered and total scanned so that you can consider how / if their purchasing behaviour affects attrition.

Recurring Pass Analytics shows the following data for all recurring pass buckets: active recurring passholders as of today, new recurring passholders, upcoming renewals/expirations, recent expirations, and failed renewals, all in a single dynamic analytics view.

Use the filter bar at the top of the page to generate reports based on the following intervals:

The following reports will display for date range set using the report filter and are downloadable as a .csv:

NOTE: Membership Sales Analytics is only visible when the Membership module is enabled.

Similar to Pass Sales Analytics, Membership Sales Analytics displays your membership sales data by membership bucket segmented by several helpful metrics.

From this page you can see the total memberships issued, the cumulative value of those membership sales, total sales data, a free vs. paid membership breakdown and a breakdown of tickets ordered using memberships. You can filter the results by date using the filter bar at the top of the page. Click the Download (.CSV) button below each report section to export the view as a spreadsheet.

At the bottom of the Membership Sales Analytics page, there are two charts to illustrate memberships issued by day and sales volume by day. These are handy for visualizing sales trends.

For each membership bucket, you can see your total sales broken out by sales channels - for memberships, the sales channels are web sales and box office sales. This data can be downloaded as a .csv.

For each membership bucket, you can also see a breakdown of paid memberships versus complimentary memberships. This data can be downloaded as a .csv

For each membership bucket, you can also see the total tickets ordered as well as an average number of orders placed per membership. This data can be downloaded as a .csv.

The Reveal Charts buttons generate line graphs outlining memberships issued by day (paid & free) and pass sales by day (paid only)

NOTE: Membership Ticket Analytics is only visible when the Membership module is enabled.

Membership Ticket Analytics displays tickets ordered by memberships (does not include standalone tickets), broken down by Membership Bucket and by Order Type (Web vs. At the Door), as well as by total number of membership tickets ordered and the number of membership tickets scanned. Use this to gather data about ticket reservations made by members.

NOTE: The difference between tickets ordered and tickets scanned, which Eventive refers to as attrition, is the number of booked tickets that remain unused. It is good to track this number over time and on a per event basis to gauge the success of an event or activation. It is common for free events to have a higher attrition rate than paid events.

Tickets ordered are further broken down by event, showing how many tickets for each event were ordered using each type of membership, a total number of tickets ordered and the total number of tickets scanned. This data can be downloaded as a .csv

For each event, you can see the membership ticket orders broken out by sales channels - the sales channels are web sales and box office (at-the-door) sales. This data will show you whether your audience prefers to secure their tickets in advance or if they are spontaneous and buy tickets at the cinema. You might notice that their planning behaviour changes based on the nature of the event(s) that you are hosting. This report also included total ordered and total scanned so that you can consider how / if their purchasing behaviour affects attrition.

NOTE: Membership Status Analytics is only visible when the Membership module is enabled.

Membership Status Analytics shows the following data for all membership buckets: active members as of today, new members, upcoming renewals/expirations, recent expirations, and failed renewals, all in a single dynamic analytics view.

Use the filter bar at the top of the page to generate reports based on the following intervals:

The following reports will display for date range set using the report filter and are downloadable as a .csv:

Geo Analytics contains a table that shows a breakdown of orders including tickets and passes, and unique customers by postal code.

Click the Download (.CSV) button to export a spreadsheet containing all geo analytics data.

Streaming Analytics is a powerful tool that displays real-time information about what content is being streamed, by whom, where, when, and the progress of that stream. A downloadable report can be generated in the Global Reports section.

Sales Analytics displays GROSS SALES, NET SALES, FEES, DEFERRED FEES, QUANTITY, CREDIT (NET), and CASH segmented by PRICE LEVEL or EVENT and filtered by DATE. Displaying by EVENT allows you to create a box office report by screening.

COMING SOON

COMING SOON

To learn more about analyzing your financial data, read our Financial Global Reports article.