Sales Analytics shows sales segmented by Price Level and Event. Both options contain the same data, but segmented depending on your reporting needs.
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Report Segmentation
PRICE LEVEL breaks down sales by the price levels found in every event's ticket bucket.
EVENT breaks down sales for each event and groups ticket buckets together.
Change Event Buckets to analyze using the dropdown menu and filter analytics by date using the "Click to Filter" button:
Export this data using the Download buttons at the bottom of the page:
Report Columns
Gross Sales
Gross Sales is the total sales for a category without any fees or taxes deducted
Net Sales
Net Sales is the total sales after all fees & taxes are deducted
Fees
Fees include all transaction fees, DRM unlock fees deducted at the time of sale, and optional taxes collected
Deferred Fees
Deferred Fees is a tally of all DRM unlock fees from unpaid orders to be invoiced at the end of the month. To better understand how deferred fees work, take a look at our Guide to Understanding the Financial Process.
Quantity
Quantity is the total number of tickets, passes, or other items sold under that category (event or price level).
Credit (Net)
Credit (Net) is total revenue deposited from Stripe (including cash sales) minus any deferred fees to be invoiced later.
Cash
Cash is total sales from cash alone.
Passes
Passes, broken down by pass bucket, include all sales generated from passes are reflected here. Notice that there are no deferred fees recorded on passes. No DRM unlock fees are taken out of pass sales directly. When ''free" tickets are reserved with a pass, they are displayed in the $0 ticket row. Tickets reserved via passes are reported as $0 tickets and any associated DRM unlock fee is shown as deferred fee in that row.
Items
Items are anything you've created under item buckets, including donations.
Donations
Donations includes the total revenue from donations.
NOTE: Due to reduced processing rates on donations, the fees displayed here may not accurately reflect the reduced fee charged. For a report including accurate donation fees, consider running a custom ledger report showing all items - this ledger report can be filtered in the spreadsheet program of your choice to isolate donations only. For more assistance with custom reports, please contact Eventive Support.
Other
Other refers to revenue that is no longer connected to any specific items ordered. This may include credit card processing fees retained by Stripe on refunded orders or revenue that is collected on a deleted ticket. In your All Orders report or dashboard, any transactions shown as "all items deleted" will be included as "Other" here.
Next Steps
For more ways to analyze your financial data, read our Financial Global Reports & FAQ.