There are a number of global statistics aggregated across your event bucket in the Attendee Analytics section of your Analytics dashboard. These statistics are useful for tracking year-over-year growth, reach, and more!
Attendee Analytics statistics include:
Unique attendees
Unique scanned attendees
Tickets issued
Tickets scanned
An event bucket's number of unique attendees is defined as the sum of:
The highest actual number of tickets issued for any single event per pass
The highest actual number of tickets issued for any single event per account
Every ticket purchased via the Box Office or Rush Line not connected to a customer account
If a passholder uses their pass to reserve 1 ticket to 10 different events, they will be counted as 1 unique attendee across the event bucket.
If a passholder redeems multiple tickets to a single event, they will be counted as the maximum number of tickets they ever reserve to a single event. For example, if a passholder reserves 1 ticket to one event, 2 tickets to three events, and 3 tickets to two events, they will be counted as 3 unique attendees, because the highest number of tickets they reserved for a single event was 3.
NOTE: Simply issuing a pass to a customer does not mean you're adding a unique attendee. To be considered a unique attendee, a pass must be used to order at least one ticket. To be considered a unique scanned attendee, a ticket issued to the pass must be scanned at the door or unlocked on the virtual watch page.
Similarly, if a customer buys a pair of tickets for 5 different movies -- as in, Sarah buys tickets for herself and a friend to see 5 films -- the paying customer will be counted as 2 unique attendees.